EFA Policies
TRIAL REQUIRED
U7-U18 teams: Train, compete, and thrive with top coaching and team spirit in North or South London. We have several locations depending on the age.
NO TRIAL NEEDED
Inspiring young players with engaging football sessions and lasting friendships at Paddington Rec on Tue (4.00 to 5.00 pm) and/or Sun (9.00 to 10.30 am)
Safguarding Children
On Sundays, goalkeeper expert coaching for agility, precision, and fearless play at Paddington Rec (8.45 to 09.45 am) or Archbishop’s Park (11.00 to 12.00 pm).
U7 TO U15
FOOT CAMPS
OPEN TO ALL
Improve technique, make memories, and grow in a supportive environment at Hampstead Heath or Paddington Rec during the half-term breaks, Mon to Fri, from 9.00 am to 3.30 pm
U7 TO U18
121 TRAINING
Refine skills, boost confidence, and accelerate football development anywhere suitable for you under the expert guidance of our academy coaches.
European Football Academy Policies
Privacy Policy
Privacy Policy
This Privacy Policy explains how European Football Academy collects, uses, stores and protects personal information relating to players, parents, guardians, trialists, camp participants, staff, coaches, volunteers, website visitors and people who contact us through our forms, adverts or communication channels.
Important: European Football Academy works with children and young people. We take privacy, safeguarding and data protection seriously and aim to collect only the information we need to provide our football programmes safely and professionally.
1. Who we are
European Football Academy, also referred to as “EFA”, “we”, “our” or “us”, provides football training, academy programmes, trials, camps, tournaments, matches, player development opportunities and football-related events for children and young people.
For the purposes of data protection law, European Football Academy is the controller of the personal information we collect and use.
Organisation: European Football Academy
Website: https://europeanfootball.academy
Email: info@efalondon.com
Address: [INSERT BUSINESS ADDRESS]
Company / registration number, if applicable: [INSERT DETAILS OR REMOVE]
2. Information we collect
The information we collect depends on your relationship with us and the programme, event or service you use.
Parent and guardian information
- Parent or guardian first name and last name
- Email address
- Phone number
- Home address or postcode, where required for registration, venue allocation, safeguarding, communication, administration or billing
- Emergency contact information
- Relationship to the player, where needed
- Communication preferences
- Payment, billing and invoice information
- Information you provide when contacting us by email, phone, WhatsApp, SMS, social media or online form
Player information
- Player first name and last name
- Date of birth or year of birth
- Age group
- Gender, where relevant for programme organisation, safeguarding or competition requirements
- Postcode or general location, where needed to allocate the player to the most suitable venue, trial, squad or programme
- Football experience, current club, previous club, position and playing level
- Preferred programme, such as academy, girls programme, goalkeeper programme, camps, trials or tournaments
- Attendance records
- Trial feedback, assessment notes and coaching observations
- Team, squad, group or venue allocation
- Behaviour, conduct or safeguarding records, where relevant
- Match, fixture, tournament and performance information
Health, medical, injury and welfare information
To help us keep players safe, we may collect relevant health, medical or welfare information, including:
- Medical conditions
- Allergies
- Medication information
- Injury information
- Emergency care information
- Additional needs or support requirements
- Information needed for accident reports, insurance claims or safeguarding purposes
- Information needed to make reasonable adjustments or support a player safely
Health, medical and welfare information is treated as sensitive personal data and is handled with extra care.
Trial, camp, event and registration information
- Programme or event selected
- Preferred venue, date and time
- Booking status
- Attendance confirmation
- Consent forms and permissions
- Terms and conditions acceptance
- Payment status, refunds, deposits or outstanding balances
Website, advertising and online form information
When you use our website, online forms or advertising forms, including Meta/Facebook lead forms, Instagram lead forms, Google forms or other third-party forms, we may collect:
- First name and last name
- Email address
- Phone number
- Postcode or preferred location
- Player first name and last name
- Player date of birth or year of birth
- Programme of interest
- Preferred venue or training location
- Any message or enquiry you submit
- IP address, browser information and device information
- Pages visited and actions taken on our website
- Cookie, analytics and advertising tracking information, where permitted
Photos and videos
We may collect photos or videos from training sessions, matches, camps, trials, tournaments, academy events and promotional activities. More detail is provided in section 7.
3. How we collect information
We may collect personal information in the following ways:
- When you complete a form on our website
- When you complete a Meta/Facebook, Instagram, Google or other advertising lead form
- When you register for trials, camps, academy sessions, goalkeeper sessions, girls programme, tournaments or events
- When you communicate with us by email, phone, WhatsApp, SMS, social media or in person
- When you use SportMember or another booking, registration, attendance, communication or payment system used by EFA
- When you attend training, matches, trials, tournaments, camps or events
- When coaches complete assessments, attendance records, development notes or incident reports
- When you make a payment, receive an invoice or request a refund
- When you interact with our website, adverts, online content or social media pages
- When information is provided by coaches, staff, leagues, venues, tournament organisers, insurers or safeguarding bodies
4. Why we use personal information
We use personal information to operate EFA safely, professionally and effectively.
| Purpose | Examples |
|---|---|
| Enquiries and lead follow-up | Responding to website enquiries, Meta/Facebook lead forms, trial requests, camp enquiries and programme interest forms. |
| Player registration and administration | Creating player records, confirming player details, allocating players to age groups, venues, squads, camps, trials and academy sessions. |
| Coaching and player development | Recording attendance, training progress, assessments, feedback, development plans, team allocation and coaching observations. |
| Safeguarding and welfare | Managing emergency contacts, medical needs, behaviour concerns, welfare matters, safeguarding responsibilities and player safety. |
| Communication with parents and guardians | Sending updates about training, fixtures, venue changes, cancellations, payment reminders, availability, trials, camps and programme information. |
| Payments and finance | Managing invoices, subscriptions, membership fees, deposits, refunds, late payments, payment records and financial administration. |
| Insurance and incident reporting | Recording accidents, injuries or incidents and sharing necessary information with insurers or relevant organisations. |
| Events, tournaments and travel | Organising matches, tournaments, trips, accommodation, transport, international events and emergency arrangements. |
| Marketing and promotion | Sending information about trials, camps, programmes or events, where permitted, and using approved photos/videos. |
| Website improvement and advertising | Understanding website use, measuring advert performance, improving forms and improving our services. |
| Legal, regulatory and dispute management | Keeping records needed for legal, safeguarding, insurance, financial, complaints or dispute purposes. |
5. Lawful basis for using information
Under UK data protection law, we must have a lawful basis for using personal information. Depending on the situation, we may rely on one or more of the following:
| Lawful basis | How this may apply |
|---|---|
| Contract | To provide academy training, trials, camps, events, memberships, bookings and related services requested by parents or guardians. |
| Legitimate interests | To manage our academy, respond to enquiries, communicate operational updates, improve services, manage attendance, manage safeguarding records, handle complaints and protect our organisation. |
| Consent | For certain marketing communications, optional photo/video use, and some additional information where consent is appropriate. |
| Legal obligation | Where we need to keep records or share information to comply with legal, safeguarding, insurance, tax, accounting or regulatory duties. |
| Vital interests | In an emergency, where information may be needed to protect a player’s life, health or safety. |
Special category information
Some information, such as health, medical, injury or welfare information, is classed as special category data. We only use this where necessary, for example to keep players safe, respond to emergencies, manage injuries, support safeguarding, arrange appropriate care, or meet insurance and legal requirements.
6. Children’s information
As a youth football academy, we process information about children and young people. We aim to handle children’s information fairly, carefully and transparently.
Most information about children is provided by parents or guardians during trial booking, camp booking, academy registration, membership setup, SportMember registration, event participation or communication with EFA.
We only collect information that is relevant to the child’s participation, safety, development, welfare, safeguarding and administration.
Where appropriate, we may explain to players in simple language how their information is used, especially in relation to photos, videos, assessments, attendance, behaviour expectations and communication.
Parents and guardians should ensure that the information they provide about their child is accurate and kept up to date, especially medical, emergency contact and availability information.
7. Photos and videos
We may take photos and videos during training sessions, matches, camps, trials, tournaments and EFA events.
How photos and videos may be used
- Player development and coaching feedback
- Internal coach education and session review
- Parent updates and team communications
- Website, social media or promotional content, where appropriate consent has been obtained
- Event, tournament or academy media coverage
- Celebrating player, team or academy achievements
Marketing use
We will only use identifiable photos or videos of children for marketing or promotional purposes where appropriate permission or consent has been obtained from the parent or guardian.
Withdrawing consent
You can withdraw consent for future use of your child’s image by contacting us at info@efalondon.com. Please note that we may not always be able to remove images that have already been printed, published, shared by third parties, or included in historic materials.
8. Marketing communications
We may contact parents or guardians about EFA programmes, trials, camps, goalkeeper sessions, girls programme, academy places, tournaments, international opportunities or related football activities.
We may send marketing by email, SMS, WhatsApp, phone, social media or online advertising where we have consent or where we are otherwise permitted to do so by law.
You can opt out of marketing communications at any time by using the unsubscribe option, replying to the message, or contacting us at info@efalondon.com.
Important operational messages, such as training updates, fixture changes, cancellations, payment reminders, safeguarding notices, emergency information or programme administration, are not considered marketing and may still be sent where necessary.
10. International events and travel
Some EFA activities may involve international travel, overseas tournaments, accommodation providers or football partners. For example, this may include tournaments, football tours, camps or training events outside the UK.
Where necessary, we may share limited personal information with travel providers, accommodation providers, tournament organisers, insurers, football partners or emergency contacts to organise and safely manage participation.
This may include player name, date of birth, age group, parent/guardian contact details, emergency contact details, medical information, passport or travel information where required for the specific trip or event.
If personal information is transferred outside the UK, we will take steps to ensure that appropriate safeguards are in place, where required by data protection law.
11. How long we keep information
We keep personal information only for as long as necessary for the purpose it was collected, including for legal, safeguarding, insurance, financial and administrative reasons.
| Type of information | Typical retention period |
|---|---|
| General enquiries and lead forms | Usually up to 24 months after the last contact, unless the person joins a programme or requests continued communication. |
| Trial and registration information | For the duration of the player’s involvement and then for a reasonable period afterwards. |
| Membership and attendance records | Usually for the duration of membership and up to 6 years afterwards where needed for administration, disputes or legal purposes. |
| Payment and invoice records | Usually up to 6 years for accounting and tax purposes. |
| Medical, injury and accident records | For as long as necessary for insurance, safeguarding, legal and welfare reasons. |
| Safeguarding records | May be kept for longer where required or recommended for safeguarding, legal or regulatory reasons. |
| Marketing consent records | For as long as consent remains valid and for a reasonable period afterwards to evidence consent or withdrawal. |
| Photos and videos | For as long as they remain relevant to the purpose for which they were collected, unless consent is withdrawn for future use. |
| Website analytics and advertising data | Kept according to the settings of the relevant platform and our cookie preferences, unless a longer period is required for legal or reporting reasons. |
These periods are general guidance and may be adjusted depending on the circumstances, legal requirements, safeguarding guidance or insurance requirements.
12. How we protect information
We take reasonable steps to protect personal information from unauthorised access, loss, misuse or disclosure.
These steps may include:
- Limiting access to personal information to authorised staff and coaches
- Using password-protected systems
- Using secure online platforms where possible
- Keeping safeguarding, medical and welfare information restricted to those who need to know
- Training staff on appropriate handling of player and parent information
- Reviewing our processes and systems where necessary
- Taking care when sharing information through email, WhatsApp, SportMember or other communication channels
No system can be guaranteed to be completely secure, but we work to protect information appropriately and respond quickly to any concerns.
13. Your rights
Under UK data protection law, individuals have rights in relation to their personal information. These may include:
- The right to be informed about how information is used
- The right to access personal information
- The right to correct inaccurate information
- The right to request deletion of information in certain circumstances
- The right to restrict how information is used in certain circumstances
- The right to object to certain uses of information
- The right to data portability in certain circumstances
- The right to withdraw consent where consent is the lawful basis
To exercise your rights, please contact us at info@efalondon.com.
We may need to verify your identity before responding to a request. In most cases, we will respond within one month.
Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the matter.
You also have the right to complain to the UK Information Commissioner’s Office.
ICO website: https://ico.org.uk
15. Contact us
If you have any questions about this Privacy Policy or how we use personal information, please contact us:
European Football Academy
Email: info@efalondon.com
Website: https://europeanfootball.academy
Address: 86-90 Paul Street, London, England, EC2A 4N